临沂市丰岳实业有限公司
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Linyi Fengyue Industrial Co., Ltd
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New markets for custom plush toys

Issuing time:2020-01-14 09:12

With the improvement of the material level and the rich and diverse consumer groups, the consumer age group has also begun to tilt downward. The youth and even children's markets have become the mainstream driving force of the consumer index. With the introduction of the second child policy, the baby boomer generation will set off a new wave. The huge child population will become the foundation of the children's industry, and the proportion of consumption will further increase, which will lead to changes in household consumption structure. At present, China has become the second largest consumer of infants after the United States. This year, the market size of China's children's industry is more likely to exceed 2 trillion, and the children's industry is bound to become a huge business opportunity. However, the scale of children's consumption has not only expanded, but its nature has also shifted from guaranteeing basic living consumption to pursuing hedonistic consumption.


Statistics show that the current format of children in the market is no longer a single retail or play, but a complete industrial chain. The format is mainly professional experience, catering, mascots, stationery and various souvenirs and toys. People are paying more and more attention to plush products. Plush culture has become a new cultural form in China. Whether it is "cat sucking" or "dog sucking", it expresses the modern people's appeal for spiritual pleasure. As a symbol of corporate culture and brand culture, the mascot not only has a clear and memorable role, but also has a more extensive industrial chain-popular dolls have become physical, toy, and even developed as IP. Compared with the professional experience halls, restaurants, and stationery stores that need to land, the mascot has its unique convenience and practicality, which can meet the needs of simply and quickly opening the market.


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